Diogo Bernardo Licentiate Degree Public Relations and Communication Management (Escola Superior de Comunicação Social),  Sports Studies (Escola Secundária José Saramago) is a Social Media Manager, Digital Strategist & Media Planner for the Creative Media Group in Dubai AE. He has spent the past few years working in Dubai as both a paid social specialist and a digital strategist. With a strong background in sports, he utilizes his skills to create and implement sports clubs’ digital marketing strategies. Additionally he has worked on social campaigns for Visit Dubai and Expo 2020, as well as for Sporting Clube de Portugal, Dubai Fitness Challenge, Dubai Food Festival, Emirates, Red Bull, Golf European Tour, Coca-Cola Dubai Arena, Chanel, Ralph Lauren, Lacoste, Peugeot, and Siemens. He works to create impact with an interest in working to create a better future.

Course: INFLUENCING the INFLUENCERS
(Mariana Pereira and Diogo Bernardo)

Today, any 12 or 13 year old kid can be an influencer. And even though they are followed because they are great at playing video games or creating funny videos for TikTok, the truth is that their audience expects them to have an opinion on other subjects. This can be great, but can also be dangerous, as some subjects are too important to give an uninformed opinion about.

In this course, we aim to provide tools for the influencers of the future (or present) that include how to share informed opinions and influence people utilizing strong messages against hate, prejudice and racism.

Suggested Reading:
Stay tuned for updates on suggested reading materials.

Class Details At-a-Glance
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