Kimberly Tecce, M.A. (Emerson College), B.S. (Fitchburg State University). Kim is Communications and Community Coordinator at the Mechanical Engineering Department at Massachusetts Institute of Technology. Kim is a recent graduate of Emerson's Communications Masters Degree Program. Passionate about communicating stories that inspire change, Kim focused on Strategic Public Relations during her time at Emerson.

Course: Starting a Campaign
(Margaret Whims and Kim Tecce)

This course offering will offer insight and direction on how to go about starting a campaign. Students will examine the best practices to establish a campaign effort and the challenges and obstacles one may encounter along the way. Simply, a step by step approach to creating and launching a diversity campaign.

Suggested Reading and Videos:
1. What Is A Movement / Ted Talk
https://www.ted.com/talks/derek_sivers_how_to_start_a_movement?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

2. Nike / Dream Crazy
https://youtu.be/A1hDscZfE2w

3. Colin Kaepernick / Twitter Video (Some of this video's content may be sensitive to the viewer) https://twitter.com/i/status/1161758390999298049

4. Infographic of the PESO Model / SpinSucks
https://spinsucks.com/communication/pr-pros-must-embrace-the-peso-model/