Margaret Whims, M.A. (Emerson College), B.S. (Florida Atlantic University). Margaret is an insightful Public Relations and Communications professional with over a decade worth of experience in social media, branding, and communication strategies. She currently works as a Marketing Manager for a safety net hospital in the Boston Area, where she champions access to healthcare for vulnerable populations. Margaret is passionate about travel, understanding cultures, and advocating for quality healthcare and education for all.

Course: Starting a Campaign
(Margaret Whims and Kim Tecce)

This course offering will offer insight and direction on how to go about starting a campaign. Students will examine the best practices to establish a campaign effort and the challenges and obstacles one may encounter along the way. Simply, a step by step approach to creating and launching a diversity campaign.

Suggested Reading and Videos:
1. What Is A Movement / Ted Talk
https://www.ted.com/talks/derek_sivers_how_to_start_a_movement?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

2. Nike / Dream Crazy
https://youtu.be/A1hDscZfE2w

3. Colin Kaepernick / Twitter Video (Some of this video's content may be sensitive to the viewer) https://twitter.com/i/status/1161758390999298049

4. Infographic of the PESO Model / SpinSucks
https://spinsucks.com/communication/pr-pros-must-embrace-the-peso-model/